Market Planning Services

Market Insight Consultants is Market Research Company, that offers Market Planning and Strategic Planning Services that help clients develop a sustainable framework enabling customer and market understanding resulting in profitable market growth.

Market Insight Consultants help the corporates and consultants to know about the AS-IS market situation. We help foreign clients to enter Indian Market by giving them decision support through giving them access to Indian market scenario. Broadly the actionable research services are:

• Market Feasibility
• Value Chain Analysis
• Market Dynamics Assessment
• Consumer Insight
• Need/Gap Analysis
• Segmentation Analysis

We provide end to end solution to the corporates in planning their business marketing plan and Strategic Market Planning to become a leader in their competitive landscape.Market Plan Service The strategic plan is based upon the totality of the marketing process. Broadly the market strategies provided are:

• Strategy - Positioning
• Strategy - Pricing
• Strategy - Targeting
• Strategy - Market Entry
• Strategy - Promotion

We assist the client in measuring their satisfaction levels with their external and internal customers. We also help them in improving and monitoring them. The interfaces on which we do satisfaction studies are:

• Customer Satisfaction
• Internal Customer Satisfaction
• Supplier Satisfaction
• Distribution Satisfaction
• Image Assessment
• Product/Service Benchmarking
• Adv Effectiveness

• Any high end decision support research
• Research involving large sample size with process control
• Long-term Research
• Research with Value-adds
• Service quality research outsourcing
• Tracking Studies

• Market Entry studies: Profiling of rural and semi urban areas to understand the potential consumer demand
  drivers and market potential to aid companies in penetrating new markets
  
  
• Consumer/Retailer satisfaction studies: In depth studies to understand the customer satisfaction and
  potential gaps at the consumer or retailer end
  
  
• Usage and Attitude studies: Extensive studies to understand the usage and consumption patterns of the
  consumer in various industry verticals
  
  
• Market profiling studies: Market Intervention studies to understand the potential segmentation in the market
  and their demands to develop markets
  
  
• Advertisement/Communication research: Research to understand the right modes of communication and the
  incumbent message for your target groups
  
  
• Social Research: Indepth studies in the rural heartland to understand the various social and demographic factors
  affecting development

We help SMEs in their expansion and growth. We provide end to end solutions as:

• Diagnostic Analysis
• Option Assessment
• Decision Support
• Strategy Support and Planning

• We partner with the client in organizing and setting up their distribution channel.
• We also assist them in their partner search and franchisee set up.