Market
research is "the function that links the consumers, customers, and
public to the marketer through information — information used to
identify and define marketing opportunities and problems; generate, refine,
and evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process.
MIC services
MIC offers high end decision support research service to its clients. The
service is offered in various fields and is presented at the best rates in
the industry. Our team of professionals conducts an extensive market
research to meet the requirement of the clients.
Some of our areas of expertise are:-
- Research involving large sample size with process control
- Long term research
- Research with value adds
- Service quality research outsourcing
- Tracking studies
- Usage of story boarding- Based on Fitch USA technique for which
people are trained and have experience
MIC offers various research services in
Qualitative Research Services, which help in making our clients, understand
the attitudes and behaviors of the buyers. Qualitative research assists
clients in gathering information about human behavior and reasons for such
behaviors. It investigates the why and how of decision-making procedures of
the buyers.
Over the years, we have acquired expertise in providing different types of
qualitative research, which are as following :
- Focus group discussion: We have team of qualified consultants &
moderators who assists in delivering our quality services
- In-Depth interviews: Our team of interviewers uses their extensive
knowledge for obtaining the exact information for the specified research
- In-Home-visits: We carry out in-home visits for the specific needs
and use of the products in the natural settings
Quantitative research is the most systematic method of scientific
investigation. These quantitative research services help in measuring and
estimating not only markets but also clients. MIC offer these services with
respect to the objectives, time constraints and quality control issues.
Our quantitative research services consist of following methods
- Face-to-Face Interviewing
- Online & Postal Self-Completion Surveys
- Telephone Interviewing
MIC also renders research services around:-
- Consumer experience mapping
- Mystry shopping
- Ethnography
- Other similar services
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here for MIC Services
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