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Innovation and Start Ups

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Home » Innovation and Start-ups

Innovation and Start-ups

Innovation and Start-ups
India is going up the ladder of being a favourable destination of start-ups in the world and the massive VC funding going into start-ups bears a testimony to the Indias successful start-up story which is widely publicized in the world media. MIC has been rendering consulting services to the start-ups in terms of market assessment, scalable business model development, pre-market and post market launch activities.


Case Study of innovation
The pan India study covering more than 7000 Micro, Small and Medium Manufacturing Enterprises (MSMEs) across sectors was done for Ministry of Science & Technology, Government of India with an overarching objective to understand the current status of R&D and Innovation practices in Indian. The aspects covered in the study included engagement of MSMEs in innovation activities, levels of R&D expenditure in MSMEs, funding sources of R&D and drivers and barriers of innovation at a firm level. The expected outcome of the study was to provide policy inputs for development of appropriate eco-system at a national level to boost R&D and innovation in Indians MSMEs sector of India.


Case Study of Start Ups
Marketing plan was developed for one of the boot-strapped start-up engaged in development of mobile application for fixing appointments at saloon and spa outlets India. In-depth primary research was done with over 500 spa/ saloon outlets across 17 cities of India including metros, tier-1 and tier-2 cities. Marketing plan included the development of viable business model , operational modalities to achieve the outcomes detailed in the marketing plan.
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Project Report Services

Project Report Services
We at MIC provide Project Report Services to our valued national and international clients with the help on inhouse team of experts that are capable to provide this service for any product and for any market. A detailed project report is critical for any business.










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